Malaysia Airports plans to transform its international image by repositioning them as premier retail destinations. On the cards for the campaign is the establishment of new retail and dining options in Langkawi International Airport (LGK) and Kuala Lumpur International Airport (KUL), as well as retail-tainment attractions such as HIMPUN 2019, Dior Backstage, Hershey’s Flotilla and Licence to Win (LTW). There will be more planned in the following months in its other international airports including Kota Kinabalu International Airport (BKI), Kuching International Airport (KCH), and Penang International Airport (PEN).
The #ShopLAH campaign seeks to elevate the retail, dining, and entertainment experience of its airport to a more premium stratum. The organisation plans to achieve this by featuring more ‘firsts’, brands and offering luxury goods exclusive only at its airports. On top of that, it is looking to converge online and offline retail experiences by introducing e-reward programmes, cashless payment solutions, and ensuring reliable, free internet access in all its properties. Malaysia Airports very own chain of retail outlets named “Sense of Malaysia” will provide customers with a sense of place when it is launched in the second quarter of 2020.
Source : Malaysia Airports